As an agency that produces both printed catalog design and eCommerce websites, we have the luxury of viewing marketing returns for both print and web applications.
Some clients have approached us to translate their print catalogs into eCommerce sites with the intention of never producing a catalog again. Their goal is to lower their costs by eliminating printing and mailing costs. Does this mean that print catalogs are becoming extinct?
Other clients have maintained a balance between their print and web offerings. One trend that is definitely apparent is that phone orders are down and web orders are up. It would be very easy to assume that the print catalog has become irrelevant especially if you Read More
WordPress 3 Generic Content Plugin
One of my favorite features of a commercial CMS we use is the Generic Content Module. This module allows you to create content outside of any particular page. You may then reference this content by simply dropping a control onto the page editor and selecting the content id. This is a wonderful solution for sharing content across pages. It also allows for easy translation.
WordPress 2.9 unfortunately does not have similar functionality to the Generic Content Module, so I set out to see how I can develop one on my own. Version 2.9 does not make this easy, since custom post types are not easy to create. The database supports them, but you are on your own in terms of Read More »