If you don’t offer an e-commerce store on your website, does it really make sense to invest in AdWords? BoxCrush clients answer that question with a resounding "Yes!" Most of our paid acquisition clients don’t actually sell anything online, and are much more interested in gathering qualified leads.
A local pet store contacted us about running an AdWords campaign to drive traffic to their new and improved website, specifically to a pages featuring their animals available for sale. Interested buyers couldn’t purchase the animal online, but they could learn about the animal and which local store currently housed the animal.
It turns out, people search for puppies all day long. Children doing research for school, adults looking for dog memes, and potential customers all use Google to find what they are seeking. The client wanted to be present for potential customers, but not waste a lot of money on unrelated animal searches.