BoxCrush redesigned the USRowing site and then created and built custom Sitefinity templates with the new brand. BoxCrush then built a custom migration tool to bring over all of the new content and map the fields from the old template design to the redesigned site.
With more than 1700 pages of content to migrate, a comprehensive 301 redirect strategy was necessary to ensure that all of the Google Page Authority was passed on from the old site to the new site and so that users bookmarks and the thousands of inbound links from other websites would continue to function.
The Sitefinity Module Builder was used for the transfer and the rebuilding of custom widgets. The website was also re-integrated with the 3rd party database. A custom image rotator was created as part of the new design, as well as custom widget templates for existing tools such as the Events and News controls. YouTube, Twitter, and Facebook feeds were added to the homepage of the site.
The Sitefinity Layout Builder and Mobile Module were used to build a responsive design that catered to tablets and smartphones and was still highly customizable by the USRowing team. The client has the full capability to manage layouts and responsive design capabilities without ever touching code.