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Search Engine Optimization

Search engine optimization (SEO) is the process of improving your website’s ranking on various search engines with strategic structure and content.

 

Ever wonder how Google, Yahoo, or Bing decide which businesses get listed first on internet searches? Search engines mine sites for keywords and phrases, assess structure and coding, and assign authority, based on content and links.  A #1 search result is considered to have more authority on a topic than a #10 search result, etc. Consider this search engine study done by SEO Moz:

On average, 71.33% of searches result in a page one organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.

Getting your website at the top of the organic search results is key. Search engine optimization (SEO) takes your content to the next level, optimizing your website for clients, potential clients, and search engines. The more appealing your site appears to search engines, the higher you will rank organically. 

BoxCrush takes a strategic and multi-faceted approach, using our optimization skills to build SEO websites.

SEO Services We Include

Structural Optimization

Keyword Research and Optimization

SEO Copywriting

Local Listing Management

Analytics and Reporting

Accessible SEO Experts

Structural optimization – We build websites with smart coding, organizational design, and SEO-friendly Sitefinity content management to earn the highest possible structural ranking. If we build it, it will be SEO-friendly. If we didn’t build it, we will work with you to take your existing site structure and make it as SEO-friendly as possible. Recently, search engines started showing favor with sites that work flawlessly on mobile devices. BoxCrush only builds websites with responsive design, which is what search engines and browsers prefer.

Keyword research – Keyword research drives SEO by giving us the tools to write search-engine optimized copy. Our SEO experts deep-dive into what information your ideal client or customer is seeking, and find keywords related to their search. They use these keywords to write compelling SEO copy. This copy will be appealing to humans and search engines alike.

SEO copywriting – Want to be on the first page for the things your potential customers are googling? You need SEO copy. Search engine optimized copywriting gives search engines the information that boosts your site in search return rankings. SEO copy can only develop after thorough keyword research. Give your clients and customers the information they are seeking, written concisely with important key terms. Search engines can tell the difference between well written copy and keyword stuffing, and so can our SEO copywriters.

Local Listing Management – With all of the research and effort made to make your website the best it can be, it is equally important to make sure your citations and local listings are accurate on directories and review sites. BoxCrush can manage those for you, leaving you the time to run your actual business. Let us handle Yelp, Google My Business, SuperPages, Foursquare, and the dozens of services that supply business information to search results. Have multiple locations? No worries, we’ve got your back. These services work in tandem with Google Maps, Apple Maps, voice recognition software and more. Consistency across these services are crucial to maintain accurate local listings so that clients and customers (as well as search engines) find consistency as they search. With the rise of mobile device use, local search results are a critical. Optimization and management of local listings can give a big boost in local search results.

Analytics and reporting – Once we build your website, research keywords, and write SEO copy, we perform in-depth analysis on how your site performs on different search engines. Studying how your site appears in different searches and on different platforms helps us to continually tweak and improve your site, keeping your rankings high and improving over time. We will provide you with reports on how your website is improving, using several metrics.

Accessible SEO experts – Our SEO experts are one phone call away. If you ever have questions, all you have to do is email or pick up the phone. Our experts spend their time keeping up with industry changes, search engine algorithm updates, and optimization best practices.  We have experience with local and national SEO efforts, across a wide variety of business categories.

At BoxCrush®, we’re experts in understanding the complexities of building websites with SEO. Let us put SEO to work help grow your business.