Keyword research: How do you determine what your keywords should be? BoxCrush analyzes industry keywords, search trends and competitors’ websites to develop an effective keyword list. We research both positive and negative keywords in an ongoing capacity. Negative keywords prevent your ads from showing on irrelevant searches.
Ad Development: Developing ads that target your market encompasses your key demographics, optimized keywords and your company’s unique message. Ads are linked to targeted landing pages on your website.
Ongoing Account Management: PPC campaigns require ongoing account management. We keep your account optimized by monitoring campaign performance, which includes analyzing impressions, clicks, and click-through-rates to maximize your ROI. In addition, we analyze the actual search queries, to determine the effectives of both positive and negative keywords. With this information, we can tweak and adjust your keywords to increase account performance.
Quarterly Bing Ads Reports: Knowing how to interpret the data received from your account reports is key to your Bing Ads campaign’s success. Data can be parsed in a number of ways, and BoxCrush reviews and analyzes this data. You receive quarterly customized reports and in-depth analysis of your campaign that detail your ROI, show how individual keywords are performing, and examines how budgets are being managed. Geographic reports and other customizations are available upon request.
Bing/Yahoo Ads round out your PPC strategy, providing strategic, cost effective, and flexible Internet advertising.