Allied Automation Logo Design

We designed the Allied Automation website and several print collateral pieces using their established logo.

The client then asked us to develop a friendly graphical spokesperson to be used in directional signage inside the factory. We took the star from their established logo and created StarTup, a smiling extension of their brand.

We designed several versions (pointing left, pointing right), and variations of each version that could be printed in different mediums from four color offset to single color screen printing.