Athenaeum Brochure Design

The Athenaeum, a nationally recognized Indianapolis historic landmark, contacted us to promote one of their special events. The goal was to create an informative direct mail piece to serve as an invitation to the event. We created a custom brochure design to act as a subtle showcase of their historic architecture and as an invitation, with descriptions of each theater event.

The piece was printed in black and metallic copper ink and had an off-center fold. To complete the look, we designed an RSVP card and envelopes to match. Historic architectural photographs were used as background elements throughout the piece.