BoxCrush Logo Design

After choosing the name BoxCrush for our agency, a daunting task in itself, it was time to design the logo. The problem that confronted us was this: anything we did to the box to crush it made it, well, no longer look like a box. In one of those Ah-ha! moments, we realized we could focus on the moment just before the crush.

Once that decision was reached, the question was, “What crushes the box?” A dinosaur, an anvil, and a piano were all ideas that came quickly. We moved forward on all three by grounding the brand around the box. We could have fun with what crushes it, and add more items over time.