Generation K Catalog Design

The goal of this 44-page catalog was to target a youth demographic. Each section is organized by age range and separated by design color choice throughout the catalog. We provided the custom design and product photography, and gave photo direction to a contracted photographer. We coordinated the background colors between our product photos and the model photography.

Although each of the interior model photos looked fantastic, the cover shots all came back out of focus. To save our client the expense of another model shoot, we were able to digitally remove the backgrounds from the interior photos and assemble the cover design that you see here. Pants had to be added the guy in the brown shirt.