Polaris Branding Campaign
The Polaris brand development includes custom logo design, a 4-page oversized brochure with a pocket, two-sided four-color business cards, and a custom gate-fold mailer that matches the Polaris website design and tradeshow displays.
We used earth tones throughout to invoke the “rare earth materials” theme. We chose full color fantastic cave images to suggest the exotic nature of these materials and to illustrate the depths Polaris must go to in search of these items.
