Polaris Logo Design

The challenge for this logo was to illustrate polarity while describing rare earth materials.

We took photos of a plasma ball (the touch-sensitive novelty plasma lamp with shooting rays of light inside). Changing the colors from the familiar pinks and blues to earth tones, and superimposing continents over the sphere, suggested the earth emitting polarity.

This brand image has become a strong identifier for Polaris in the rare earth community.