Hanger 3 eCommerce Design
When we first saw the product, vintage subway tokens repurposed into necklaces, we knew we needed to highlight the uniqueness of this Indianapolis company by fully customizing the design of this Magento eCommerce shopping cart. When your business model is turning trash into treasure, your website design cannot be sleek and minimal.
The design for Hanger 3 (a play-on-words spelling, describing necklaces hanging) combines visual elements of airplanes and found materials to convey the vintage reused nature of the necklaces. Embracing the look of modern decay with heavy use of textured backgrounds throughout the site, we appeal to the young niche demographic of recycling-friendly, socially-conscious customers. The website tracks inventory, processes transactions, provides sales tracking tools, manages email communication with customers, and more.