She Lettered Brochure Design
She Lettered was interested in direct mail marketing materials to advertise the launch of their eCommerce website design to a small targeted list.
They also wanted a leave-behind piece for their meetings with local Indianapolis school athletic departments. We recommended a budget-saving option—combine both pieces into one.
We designed a custom gate-fold brochure to fit inside a #10 envelope along with a cover letter. This allowed the client to warm up potential leads before cold calling them. For their existing relationships, this piece was unique enough to do double-duty as a striking conversation starter. By having marketing materials that matched the branding of their website exactly, the customer was able to build brand recognition within a few interactions.