As an agency that produces both printed catalog design and eCommerce websites, we have the luxury of viewing marketing returns for both print and web applications.

Some clients have approached us to translate their print catalogs into eCommerce sites with the intention of never producing a catalog again. Their goal is to lower their costs by eliminating printing and mailing costs. Does this mean that print catalogs are becoming extinct?

Other clients have maintained a balance between their print and web offerings. One trend that is definitely apparent is that phone orders are down and web orders are up. It would be very easy to assume that the print catalog has become irrelevant especially if you (more…)