Category Archives: Web Services

Mi-Tech Video Tour

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Four custom web video tours were produced for the Mi-Tech Metals website – one that showcases their services from start to finish, and three more that
cover specialized processes, including Rough Oversize to Finish (ROTF), Machining and Inspection.  Mi-Tech uses these videos as an off-site sales tool to showcase their facility and to provide a visual aid to conversations with out-of-state prospects.

The videos were shot with hand-held cameras and steady-cam equipment.  The video production and editing was done in Adobe Premier Pro from multiple takes.  We selected royalty-free music based on Mi-Tech’s desire to have a “heavy metal” feel without overpowering the viewer.  BoxCrush created motion graphics in Adobe After Effects and made custom visual endings for each video utilizing the Mi-Tech logo in a creative way.

General Motors Component Holdings

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Four websites in one—that was the website design requirement for GM Component Holdings, LLC, which includes three unique but synergistic business units within its Kokomo Manufacturing facilities. The website needed to include the distinct business units—the Semiconductor business, the thick Film Printing business, and the Electronics Assembly business—plus an overall site linking all three together. Each business unit needed a site with separate navigation, yet the site as a whole had to present a uniform appearance and tone throughout.

Customized solutions developed by BoxCrush included:

  • A website section for each of the business units: Semiconductor, Thick Film Printing, and Electronics Assembly.
  • Basically, four websites in one: one for each business unit and one for the overall site
  • Separate segmented access to approved personnel for each of the four website sections, as well as access for the parent company personnel.
  • Site search, customized for each business unit
  • Home page custom rotator for graphics and content

Read more about this project in the GM Component Holdings Case Study

Genuity Website Development

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BoxCrush, a Sitefinity Platinum Partner, collaborated with Momentum Worldwide, the global marketing agency working with Monsanto. The timeline on the project was tight, the website was large, and a lot of development customization was needed. The new site needed two major kinds of changes: a complete overhaul, with most of the Flash removed, a user-friendly CMS; and extremely specific and extensive customization.

BoxCrush implemented Momentum Worldwide’s design and customization requests, building the website in (a little less than) 40 days. Also constructed in Sitefinity, the new Genuity website features many customized solutions, including: a customized home page, an “Ask the Experts” feature, custom ad modules, news function, slider panels, customized main navigation, custom dealer locator, and testimonial integration with Google Maps.

The Genuity® Brand is the new family of trait innovations for corn, soybean, cotton and specialty crops from Monsanto. The Genuity brand is known for its breakthrough trait technology, helping farmers do what they do, even better. Genuity’s goal is to help farmers achieve maximum yield and reduce the number of natural resources required to plant, grow and harvest crops.

Read more about this project in the Genuity Web Development Case Study

Kiwanis International Website Development

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This custom website development involved writing over 1,500 lines of CSS code by hand (just for the main site design). Deep integration with the Sitefinity content management tool allows a flexible layout and design for each page.

Our task involved creating custom templates for the content management system, multi-language support, custom module development, integrated micro-sites and more.

We assisted Kiwanis in achieving workflow integration and helped them to reduce their overall website administration by allowing departments outside the IT team to participate in content updates, news releases and media uploads.

Read more about this project in the Kiwanis Web Development Case Study

HANGER 3 eCommerce Design

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When your business model is turning trash into treasure, your website design cannot be sleek and minimal. When we first saw the product, vintage subway tokens repurposed into necklaces, we knew we needed to highlight the uniqueness of this Indianapolis company by fully customizing the design of this Magento eCommerce shopping cart.

The design for Hanger 3 (a play-on-words spelling, describing necklaces hanging) combines visual elements of airplanes and found materials to convey the vintage reused nature of the necklaces. Embracing the look of modern decay with heavy use of textured backgrounds throughout the site, we appeal to the young niche demographic of recycling-friendly, socially-conscious customers. The website tracks inventory, processes transactions, provides sales tracking tools, manages email communication with customers, and more.

DCL Website Design

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Because this website needed to cater to three audiences, the client wanted to include a sitemap right on the opening page to direct that traffic.

To further emphasize this, we selected photography specifically aimed at these audiences. The Flash file on the home page pulls from all three groups of images, but interior page Flash files only pull from the targeted photo segment.

The design uses subtle highlights and gradients, such as the glowing effect behind the logo, and various “hotspots” of light in gradients throughout the design.

FVL Magazine Website Design

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Fountain Valley Living is a community magazine targeting its local community in California. This web site, built with the Drupal content management system, had to allow the client to update news as it happened and to correlate online articles with the print magazine versions.

The site also includes a banner advertising engine that allows the client to sell adspace, track impressions and clicks and provide their clients with reports. So in addition to being a beacon for news in their community, the client can bring in advertising revenue using a cost-effective solution.

The site features a gallery, classifieds, and events that the client can add and update easily. Site search allows users to quickly find what they are looking for.

The footer dynamically updates as content is added and provides links to social media pages that offer the enduser another way to connect with Fountain Valley.

Kadet Products Website Design

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Kadet came to us with some existing photographs that they wanted included in the design. We retouched the photographs, lightening over-exposed and dark images, removing backgrounds from trucks shot in a parking lot, and worked them into a clean, sophisticated web site design.

A subtle use of transparency and clean white space allowed this industrial contract cleaner to achieve a unique look for their industry.

LEMA Website Design

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We fully customized this website design for Leading Edge Metals & Alloys, including a custom logo, FLASH and a custom-developed PDF request form that sends PDFs only when the user has supplied a working email address.

This masculine design includes a metallic background and use of transparency. The bold, dark background provides intense contrast with the foreground, making the typography easy to read.

Builders Club Website Design

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This fun, energetic website design caters to middle-school aged children. The design presents a lot of information while maintaining a sense of whimsy and a bold use of color.

The site is fully integrated with the Sitefinity content management system and allows the Builders Club team to update their announcements and news as they happen.

The client wanted to call out five specific areas in the form of graphic buttons, which threatened to put too much color onto the page. We designed these graphical buttons to be white in the inactive state and allow the color to emerge when the mouse was rolled over the images.

Kiwanis.org Website Design

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This professional web design had to incorporate elements from an existing standards manual, such as logo size and placement, brand color palette and the white horizontal bar. Our design solution had to be flexible enough to include RSS feeds, program links, rotating banners, donation requests, and constantly updating content.

The web design shows children breaking through the borders of the page, creating a sense of freedom. The blue sky and depth of field reinforce that concept. The content is broken up into a five column grid using the “divine proportion,” giving each element a sense of purpose in its placement.

Read more about this project in the Kiwanis Web Development Case Study

Manar Web Design

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We identified four major service interests common to Manar’s various target audiences: development and design, custom molding, secondary services and contract manufacturing. The web design quickly directs traffic to the pages that most interest each of these targeted groups.

The design uses bold color, offset by a neutral background and wide margins, allowing the eye to focus on prominent areas without feeling overwhelmed.

Care was taken to use image replacement for the web site’s navigation, which allows the site to be more accessible to vision-impaired users and search engines. This contemporary website design is light and speedy, but also has powerful features such as Flash video of automation robotics, their painting robot, and the expansive manufacturing facility.

She Lettered eCommerce Design

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Dana Moore came to us looking for an edgy high-end athletic design. Photography was produced with dark backgrounds, serious attitude, and flair in sports attire. A second shot was taken of the sweater with a lighter background, with the idea that we could fade the shot from athlete to letter sweater using Flash in the design.

We produced three custom web design concepts, one that was edgy (Dana’s favorite and ours), one that was fun and pink, and one that was a unique design.

We then tested the three web designs with the target audience and our favorite lost by a huge margin. The fun and pink website won over our athletic high schooler audience every time, so we made a tough decision. We listened. (A nod to the original concept can be found in the “Who Letters” section.)

This contemporary web design has proven an effective sales tool for the fashion-conscious letter sweaters.

Worldwide Service Website Design

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This elegant design maintains the Kiwanis brand standards, while targeting a worldwide audience. We utilized a map to show targeted countries. It was strategically manipulated to display on either side of the content area. The map remains a stationary element while all other design elements are translucent and allow the map to be seen through them as the viewer scrolls down the page.

This website was built with Sitefinity, a content management system that allows the client full flexibility in changing and updating text, photos and navigational elements throughout the website.

Kiwanis Store Web Design

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We chose an established platform that was VISA PABP Certified and designed a look flexible enough to work for seven different color schemes and not steal attention from the products.

During the discovery phase, we identified several products that would not conform to standard product classes. For instance, Kiwanis sold plaques that could be engraved and charged by the letter. By purchasing the source from the cart vendor and working with the existing format, we were able to deliver custom features at a reasonable price in a tight timeframe.

We provided the product photography, cropped and web-optimized photos, and inserted all product descriptions in-house. The only thing Kiwanis had to do was review and approve.

Polaris Website Design

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How do you illustrate polarity (the client’s name) and invoke the concept of rare earth materials in a professional web design? Our answer shows the earth emitting energy and dresses the entire brand in earth tones.

The website takes the viewer through an introduction to the company and a walkthrough of the services they provide. We created a custom periodic table with individually illustrated elements to showcase their products and provide in-depth descriptions.

Allied Automation Web Design

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The design for Allied Automation uses rich blue backgrounds and monochromatic gradients. You can find elements of the production equipment which Allied designs incorporated into these backgrounds.

A Flash slideshow is used both in the header, for setting the tone of the site and communicating the process, as well as in the left sidebar, to show brands and products that Allied distributes. The van breaking through the footer provides an unexpected relief from the grid design, and reinforces the brand by showing the logo in use on a fleet vehicle.

The wordmark “Solutions for Industry” is incorporated to tie into existing print collateral.

Kiwanis Club Locator Development

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The Kiwanis Club Locator was an interesting technological challenge. Built in ASP.NET, SQL Server and Sitefinity CMS, this tool allowed users to find their local club in one of 80 nations, including foreign zip codes and some countries too small to have zip codes.

Specify your location and search radius and this tool will show you the nearest clubs on a map and allow you to choose up to three clubs to send your contact information to. Each local club that you choose will then have the ability to contact you with more information.

This tool integrates Sitefinity with a Personify database that the client maintains. The locator currently returns results for over 7,800 clubs and dynamically pulls meeting locations, meeting time, and local website data.

TPP eCommerce Design

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The Precious Puppy is based in Indianapolis, Indiana, where they operate a chain of local pet stores. This elegant design was aimed at classy upperclass women. Color choices were made based upon target audience preferences.

Their fully eCommerce-enabled website allowed them to provide their puppy adoption services to a larger market.

Worldwide Service Custom Module

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This worldwide discussion module is custom-developed for Sitefinity. It allows you to vote for your favorite of three service projects. Your vote will be tallied into a graphical poll results counter. At the time you vote, you may also post a comment about why you are choosing this service project.

The discussion can happen in up to eight languages and each discussion is siloed into its own language, although the poll results are totaled from all eight languages.

Mi-Tech Metals Web Design

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The web design for Mi-Tech Metals utilizes curves, reflections and drop shadows as major design elements. The Flash slideshow in the header gives potential customers a glimpse of the many complex aspects of taking their product from raw powder form into the furnace and on to a machined and finished product. This forward-thinking web design accommodates monitors starting at 17” and expands to 24” and beyond.

Notable custom design elements include a form that automatically emails PDF files, a Flash-enabled periodic table, two custom eCommerce areas, a weight calculator, 3D graphs, and process charts throughout. Custom graphic buttons increase awareness of major areas and small but attractive touches include submenus that fly out with a metallic background.