In recent years, brochure design has taken a backseat to website design, in terms of increased marketing potential for your business. But, brochures are still needed and can be very effective in the right circumstances. You may need a brochure to introduce your company at a trade show, to send to potential customers, to reinforce a sales call, or to provide a concrete reminder of your services. Targeted brochures can help capture new vertical markets.
How do you differentiate your brochure design from a hundred others? First of all: lose the tri-fold. A brochure doesn’t have to remind you of the bank. There are many shapes and sizes that you can use to keep your prospective clients from opening their mail over the trashcan. How about a horizontal gate-fold brochure? Have you considered a booklet style brochure with a pocket in the back for custom proposals? Perhaps it is time to give us a call.
Whether your brochure is a small introductory piece or a 32-page, four-color production, it has the potential of reinforcing your marketing message. At BoxCrush®, we make sure your brochures complement your website, catalog design, and every other marketing solution you employ.