Google AdWords is the largest Pay-per-Click advertising platform on the Internet, garnering 80% of the market share for AdWord management campaigns. BoxCrush is a Google Certified Partner, which means that we have professionals on staff who’ve been educated in everything AdWords.
An AdWords campaign is a lot more than placing an ad on a page. From the initial assessment through ongoing management, we develop a Google AdWords strategy specifically designed for your company.
Your campaign will include:
Initial Assessment: Our Google AdWords certified professional will meet with you to learn about your business and develop your PPC campaign goals. We will help you develop your target market, key demographics, and your primary geographic area.
Google AdWords Account Setup: We’ll set up your Google AdWords account, but you remain in control of your account information and method of payment.
Keyword research: Knowing what keyword phrases to target is key in creating an effective campaign. Analyzing potential terms for competitiveness and cost will get your campaign off to a good start. We research both positive and negative keywords. Negative keywords prevent your ads from showing to the wrong people.
Ad Development: We’ll develop ads that target your market, include your demographics and are optimized for your keywords. Each ad is linked to a specific landing page to your website, so when a potential customer clicks, he goes right to the page pertaining to your ad.
Ongoing Account Management: Ongoing account management is important to keep your AdWords account optimized. Our services include monitoring of campaign performance, including tracking impressions, clicks, and click-through-rate to maximize your monthly budget. We also closely monitor search queries, the phrases typed in to the search box which trigger your ad. Knowing what people are searching for help to generate better keyword lists AND negative keywords.
Quarterly AdWords Reports: Strategically analyzing your AdWords account is critical to the profitablity of your AdWords campaigns. At the end of every quarter, you’ll receive a personalized report and in-depth analysis of your campaign. These reports can show how individual keywords are performing, budgets are being managed, and detail your ROI. Geographic break-outs are also available upon request. We always include our goals for your account for the upcoming quarter, and are happy to answer any questions you may have.
Google AdWords is the perfect platform for effectively targeting your potential customers. It’s strategic, cost effective, flexible and the ROI can be significant.