Microsoft adCenter is the service that places ads on both the Yahoo and Bing search engines, search partners and display networks. Microsoft adCenter has nearly 20% of the Pay-pay-click (PPC) market share, second only to Google AdWords. Even though it’s a smaller market share, we have found adCenter ads to be highly effective for our clients. It’s been our experience that Bing search engine users tend to click more often on ads and stay longer on landing pages.
At BoxCrush, we can handle your entire adCenter campaign, from the initial assessment through ongoing management. We create a strategy with initiatives that meet and exceed your business goals.
Your campaign will include:
Initial Assessment: A well-planned strategy is crucial to your campaign’s success. We meet with you to learn about your business and assess your PPC campaign goals. Developing a strategy includes targeting your market niche, identifying your key demographics, and defining your primary geographic area.
Microsoft adCenter Account Setup: We create your Microsoft adCenter account for you, but you retain control of your account information.
Keyword research: How do you determine what your keywords should be? BoxCrush analyzes industry keywords, search trends and competitors’ websites to develop an effective keyword list. We research both positive and negative keywords. Negative keywords prevent your ads from showing on irrelevant searches.
Ad Development: Developing ads that target your market encompasses your key demographics, optimized keywords and your company’s unique message. Ads are linked to targeted landing pages on your website.
Ongoing Account Management: PPC campaigns require ongoing account management. We keep your account optimized by monitoring campaign performance, which includes analyzing impressions, clicks, and click-through-rates to maximize your ROI. In addition, we analyze the actual search queries, to determine the effectives of both positive and negative keywords. With this information, we can tweak and adjust your keywords to increase account performance.
Quarterly adCenter Reports: Knowing how to interpret the data received from your account reports is key to your adCenter campaign’s success. Data can be parsed in a number of ways, and BoxCrush reviews and analyzes this data. You receive quarterly customized reports and in-depth analysis of your campaign that show how individual keywords are performing, budgets are being managed, and detail your ROI. Geographic reports and other customizations are available upon request.
Microsoft adCenter rounds out your PPC strategy, providing strategic, cost effective, and flexible Internet advertising.
