Worldwide, the use of smart phones has soared 3000 percent in three years. Google predicts that, by 2013, more Internet searches will be done on mobile phones than on desktop computers. With more than 82.2 million smart phone users in the US today, that accounts for a significant portion of search traffic.
Both Google AdWords and Microsoft adCenter have the ability to display ads on smart phones. As part of your PPC campaign efforts, creating targeted ads optimized for mobile searches is an effective way to reach smart phone users.
When consumers are using a smart phone, their search queries differ from those using a desktop computer. Statistics can be analyzed to determine what keywords words are popular in smart phone searches. Ads can then be built around this very specific information.
BoxCrush can enhance your AdWords and adCenter campaigns with targeted mobile ads that increase your advertising ROI.